Fezananda is a luxury Moroccan Ingredients range, This brand would be sold in high end shops around the UK, such as Harrods and Harvey Nichols. The idea behind the project was to create an ingredients range which delivers traditional ingredients in stylish contemporary packaging. The packaging would be aimed at those who like to cook, predominately the younger women, who enjoys spending time in the kitchen. I wanted to use colour and texture as a way to structure my packaging, each ingredient will have a different colour which it will be represented by and the pattern will be used to help link in a stylish Moroccan feel to the packaging, without making it cluttered or had to read.
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