Concept for Eastpak app

The application is to make the brand and concept 'sharable' and so that the Audience can become a part of the Brand itself. The profile of the user would hold all the videos which the user has uploaded and they would be able to view them as well as other people's profiles with the app, at the end of the campaign or after so long there will be a winner and there Urban Journey would be used in Stores across the country.