When beginning the east pack brief we decided that we would do it so it was like a campaign rather than a rebrand, we there fore came up with the tag line 'Join our Legacy and create yours today". Are the brand is trying to attract a younger more active audience through this, it was important to gather interest from the audience in a way which is ordinary to them, and in a way which they feel comfortable responding with. As a result of this thought we then developed this into creating an app which could be used to upload photos and videos of the Publics own journeys, wether that be a journey through a Urban landscape to reach work or a Journey on a skateboard just for fun. The Audience becomes part of the campaign making the brand Eastpak grow and become more and more popular.
There were several different layouts which we cam cup with, but in the need we decided that the logo/ Tag line for this campaign would be in black and red, with the 'Join" and 'Create' in red, which helps the two words which include the audience stand out and capture peoples eye. We will left align the type so it sits easily on products such as T shirts.
No comments:
Post a Comment