East pack is a brand which i have have heard of but not one which I am very familiar with, I knew that the bradn had been around for a while but was unsure of what it was about. therefore i have looked into the history behind the brand and why it is in need of a new campaign. Below is what came with the brief pack, it looks into why the brand came about and what it was originally designed for, with a specific focus on why the brand itself is so long lasting and hard wearing.
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