This is the app we have created for Eastpak, it was designed with an Instagram feed in mind it is similar in the sense that person using it can upload photos and videos to the feed. The fact that the app is so similar to that of Instagram makes it more approachable to the audience, and the familiarity of the layout when make it easier and relatable for the user, as well as the fact the app is asking its audience to be part of the campaign, which includes the target audience and allows the brand to grow and develop.
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